Marketing in the Ever-changing Landscape of Social Networks

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This webinar will cover the variety of social marketing options available to you as a legal professional. If you are a beginner or intermediate-level marketer, are an attorney who wants to understand the options, or have an advanced understanding of marketing but want to confirm you aren't missing anything, this webinar is for you!

What You Will Learn

• What the key ingredients are to a successful social marketing campaign

• What the requirements and risks of marketing are on such platforms as Facebook, Twitter, Tik-Tok, etc.

The agenda for this webinar includes:

1.   Intro to social marketing—ten minutes about the true definition of social marketing, which platforms are good or bad for attorneys, and how to select a platform
2.   Facebook dos and don’ts—ten minutes
3.   Twitter—five minutes
4.   Other social platforms (LinkedIn, Snapchat, etc.)—ten minutes
5.   Marketing commitment, time, money, resource equation—five minutes
6.   Best practices for social marketing and bar compliance—ten minutes
7.   Q&A—ten minutes

Jeffery Cohen

Jeffrey Cohen is an accomplished entrepreneur, senior executive, and c-suite officer, having most recently co-founded Start >span class="NormalTextRun SCXW109265334 BCX2"> Startup, a Las Vegas-based accelerator. He also serves as a director for a charitable organization >span class="NormalTextRun SCXW109265334 BCX2"> provides housing, health, and education for low-income and underprivileged individuals. Mr. Cohen also currently serves on the board of directors for several international companies and is a co-founder of Student Loan Toolbox, which helps attorneys market themselves and add student loan law to their practice.

He has worked for such czars of business as Larry Geisel and Carl Icahn, assisting with startups, turn-arounds, reorganizations, M&A, and global expansions, holding a variety of roles from department manager to CEO. As part of Start >span class="NormalTextRun SCXW109265334 BCX2"> Startup, he works with many solopreneurs and small businesses helping them to understand the landscape of their industry and how to market. As part of Student Loan Toolbox, he advises, consults, and markets for more than 500 law firms around the country.

Mr. Cohen enjoys travel and sharing his business and personal experiences with people. As a visually impaired person since birth, Jeffrey involves himself with assisting people with disabilities in all aspects of life and business.

Josh Cohen

Attorney

Cohen Consumer Law

Josh Cohen began his legal career in 2008 by founding his own firm focused on consumer protection and quickly developed a niche in student loan law. Within nine months, he filed his first class action against the student loan industry. His practice helps borrowers navigate default, repayment plans, collection defense, affirmative claims, and bankruptcy discharge—successfully discharging over $3M in student loans to date. Josh also trains attorneys through his long-running Student Loan Law Workshop and developed Student Loan Toolbox, a software tool to help attorneys counsel clients on student loan issues.