Enforcing the Impersonation Rule to Protect Consumers from Scams

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Includes a Live Web Event on 03/19/2026 at 2:00 PM (EDT)

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Scams impersonating businesses and government are consistently among the top frauds reported to the Federal Trade Commission. In 2024, these scams resulted in $2.95 billion in consumer losses. The FTC’s Government and Business Impersonation Rule prohibits the impersonation of, or misrepresentation of an affiliation with, government, businesses, and their officials or agents.

What You Will Learn
•    What the FTC’s Government and Business Impersonation Rule covers
•    How to know if your client is the target of an impersonation scheme, and steps you can take.
•    What enforcement actions the FTC has taken since the impersonation rule went into effect
•    How to get free resources about avoiding impersonation scams that you can share with your clients

Alvaro Puig

Consumer Education Specialist, Division of Consumer and Business Education,

Federal Trade Commission

Sara Tonnessen,

Attorney, Division of Marketing Practices

Federal Trade Commission

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Enforcing the Impersonation Rule to Protect Consumers from Scams
03/19/2026 at 2:00 PM (EDT)  |  60 minutes
03/19/2026 at 2:00 PM (EDT)  |  60 minutes
Certificate
1.00 CLE credit  |  Certificate available
1.00 CLE credit  |  Certificate available
Post-Webinar Survey
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